Trussardi

Brand Image and colors comment used related to the

brand image

The basic colors used by Trussardi are highly related by the brand image. Trussardi uses the greyhound as the logo. Greyhound is the pure-blooded dog with a long history. In the middle ages, Greyhound is a popular pet between nobles.

Since the Greyhound represents the meaning of elegance and tradition, because of the long history of the dog. The target customer of Trussardi is the people who care about the luxurious life like noble, emphasis on social class, perfect, and to take the lead.

The colors usually used by Trussardi are :
White
Black (Pantone)#0A0C11 ,
Violet with different value and chroma
These three hues are very suitable to reflect the message bought by the brand.

White represents purity, perfect, innocence.

Black represents dignity, formality, and tradition.
Violet represent stateliness, royalty, formality. Violet is also the color used by the King clothing in the past.

To fitted with the target customer of Trussardi who are emphasis on the social status, perfect, and to take the lead. I have no doubt that Trussardi used white, black and violet as her colors commonly used.

Color scheme theory
In the color scheme theory, Trussardi uses analogous, complementary, monochromatic, achromatic paired with brown, silver, white, black, grey and gold.

Since the target customer of Trussardi are the noble in the European countries and the high class people, the silver and gold which represent wealthy are always be applied in every collection.

The colors used in the collection of women wears are mainly low value with high or low chroma in the old day. It is highly related to the meaning giving by the darkness. Dark color or hues with low value converts the feeling of calm and dependable. This suitable to the meaning given by the Trussardi to the customers －－ high quality, luxury, perfect, noble preference. Trussardi uses hues with low value to create a dependable feeling. The customers of the Trussardi are the people who want to make themselves dependable.

The cycle of the colors

There are the cycle of the color pattern found in the Trassurdi collection. The left one is from the Milan spring/summer 2008/2009. The right one is from the “Fall 2000 Ready To Wear”. We can find that the used of color are very similar.

Color pattern
Women Autumn/Winter (Low value)
Colors always use: White, silver and black
Color scheme: Monochromatic and achromatic domanated

Trussardi Ready-To-Wear 2007

Trussardi Fall/Winter 2006
























Women Spring/Summer (High value)
Colors always use: white, black, silver
Color scheme: Achromatic and monochromatic color schemes contrasting with high value/low value hues

Trussardi Ready-To-Wear 2007

Trussardi Ready-To-Wear 2008

Men Spring/Summer (low value/low chroma)
Color always use: black, white, grey, yellow and red
Color scheme:complementary, monochromatic, achromatic

Since year 2008/2009 (high value/low chroma added)

Trussardi Ready-To-Wear 2007

Trussardi Ready-To-Wear 2006

Trussardi Milan Spring/Summer 2008/2009



















Men Fall/Winter (Since 2006) (low value/high chroma)
Colors always use: Grey, blue, black and brown

Color scheme: Achromatic

Trussardi Ready-To-Wear 2007













Trussardi Fall/Winter 2006/2007